From Idea to Income: How to Validate Your Next Business Idea Before Investing More Time and Money
Wed 8/26 • 12PM PDT
Zoom
Most entrepreneurs don't fail because they lack passion. They fail because they build something customers don't actually want.
In this interactive workshop, UCLA alumna and Business Strategist Sami Toussi '11 will introduce the Lean Canvas framework and walk through the key questions every founder should answer to build a stronger business. You'll learn how to identify your ideal customer, uncover unmet needs, evaluate growth opportunities, and strengthen your business model.
Through guided exercises and real-world examples, you'll begin applying these concepts to your own business during the session.
Whether you're exploring a side hustle, consulting practice, freelance business, startup, or new business idea, you'll leave with greater clarity, practical tools, and actionable next steps.
You'll learn how to:
• Define your ideal customer
• Understand customer pain points and unmet needs
• Clarify what makes your solution different
• Evaluate your business idea and business model using the Lean Canvas framework
• Identify opportunities to turn your skills, expertise, and ideas into income
• Use AI as a tool while avoiding common founder blind spots