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Structuring College Access: The Market Segment Model and College Board Geomarkets

Mon 4/21 • 4PM - 5:30PM PDT RSVP

3312 Murphy Hall

College Board leverages test-taker data to help colleges recruit students. In the 1980s, College Board “Geomarkets” became an input for two recruiting products. Using Census data and public records requests, Ozan examines which students are included...

#Undergraduate #GraduateProfessional #FacultyStaff #Educational #Research

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